Social media tips offered for business owners seeking customer engagement

Business owners looking to engage their audience on social media can use a variety of ready-made captions to share more about themselves and their businesses. Sharing select personal details can help foster stronger connections with customers while maintaining privacy.

Some suggested post ideas include highlighting favorite local spots, morning routines, or behind-the-scenes moments at work. For example, business owners might say, “When I’m not at [Your Business], I love visiting [Local Spot]. I usually go there for [something you enjoy]. What’s your favorite local hangout?” Another option is to discuss morning rituals: “Confession: I run on coffee. Mornings are powered by caffeine and hope. How do you start your day?”

Other caption ideas encourage sharing experiences from local events, small joys during the day, or recommendations for books and podcasts. Pet or plant stories can also be engaging: “Meet our team mascot, [Pet’s Name]. Their job? Making us laugh and stealing snacks. Who’s your furry or leafy coworker?”

Posts celebrating food finds, music preferences, hobbies, throwback stories from early days in business, community pride, workspace quirks, seasonal traditions, and gratitude toward customers are also recommended.

Adding photos or videos—such as images of a coffee mug, pet, or workspace—can make posts more relatable and visually appealing.

The approach encourages business owners to treat each post as the beginning of a conversation with their audience. The aim is to build better relationships through authentic engagement.

“Big thanks to our amazing customers. You make our work possible. What are you thankful for today?”